28 August 2018

All UK government organisations now have access to a cloud service which is said to establish a new approach to privacy and security on the social web. 

After being awarded all 10 G-Cloud frameworks, web science company FlyingBinary has released the Artificial Emotional Intelligence service to users of the government’s digital marketplace. The firm will deploy c EMOTION_AIengine to help 39,000 government organisations better understand the dynamics of emotions on the social web and in the mass media space.

Headquartered in the Netherlands, EMRAYS describes itself as a “software company that teaches machines to feel a wide range of sensory data”. Michiel Maandag, the company’s co-founder and CMO, says: “Our technology predicts the natural, unbiased emotional response to any digital content.”

Running on the latest NVIDIA GPUs, EMRAYS says its engine detects more than 20 distinct emotions in any digital content. It claims this helps companies and governmental organisations measure and understand how people feel about any topic, ranging from companies and brands to people and concepts.

FlyingBinary says its Artificial Emotional IntelligenceG-Cloud service will equip European businesses and government bodies to understand client and citizen emotions as preparation for a post-Brexit world. By using the service, it reckons important topics such as immigration, the strategic direction of healthcare services, and wider societal issues will be better understood. 

“Our G-Cloud service provides a new approach to trust for all organisations on the web in a GDPR regulated marketplace,” says FlyingBinary co-founder and CEO Dr. Jacqui Taylor.

The company adds that its G-Cloudservices leverage the new GDPR regulation to create new trust models on the web. 

Based in the UK, FlyingBinary is one of the 100 GovTech companies recognised for the transformation of UK government services.