Auction Technology Group consolidates comms with RingCentral cloud

05 October 2017

Operations director Marika Clemow says the new system is already improving workflows and saving time for ATG.

Operations director Marika Clemow says the new system is already improving workflows and saving time for ATG.

Auction Technology Group (ATG) will use RingCentral’s cloud communications and collaboration solution to consolidate an international network of disparate service providers into a single solution.

Headquartered in the UK, ATG runs both timed online auctions as well as those that are webcast live, listing more than 7.5 million items.

It is said to serve more than 43.5 million bidders and facilitates £2bn of transactions annually through a partner network of more than 1,350 auctioneers. 

As a growing and highly distributed international operation, ATG needed greater flexibility and better capabilities than its disparate communications and collaboration solutions across the globe. 

Other key considerations included simplified management and tighter integration with its use of Zendesk, Salesforce and Office 365 applications.

RingCentral says its solution offers ATG advanced call management features such as call prioritisation, recording, monitoring and queuing while simplifying administration for staff based on permission levels.

“With a portion of ATG’s employees working from home or on the road, the new system has proven valuable by offering the same level of accessibility from home and mobile devices,” says Marika Clemow, director of operations, ATG.

“Our customer service and client services teams handle thousands of calls each month and RingCentral delivers the reports we need to be able to identify peaks and troughs on a granular level and set KPIs.”